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AAK says it is joining FairWild Week 2026 and its “Wild Wisdom” campaign, which focuses on the ecological and social safeguards needed for wild harvesting. The company points to its FairWild-certified Kolo Nafaso shea sourcing program in West Africa; the source does not provide new impact figures or details of specific campaign events.
AAK says it will support FairWild Week 2026, joining the campaign’s “Wild Wisdom” declaration and highlighting its FairWild-certified Kolo Nafaso shea sourcing program in West Africa. The campaign, scheduled for October 5–10, focuses on how local knowledge and safeguards can help wild harvesting support livelihoods without putting plant populations and landscapes at risk.
The campaign is organised by FairWild and its participants. Its “Wild Wisdom” theme centres on the distinct qualities of wild ingredients and the traditional knowledge, practical skills and stewardship involved in harvesting them. The declaration says decisions should reflect the conditions of each landscape, including what species grow there, seasonal needs and what the land can sustain, rather than relying on a single generic limit.
AAK says its participation builds on Kolo Nafaso, established in 2009. The direct shea sourcing program works with women collectors and their communities in West Africa. AAK says it provides stronger business opportunities and targeted training, with the stated aims of supporting collectors and communities and helping maintain the long-term resilience of shea parklands.
In the declaration, FairWild participants commit to treating collectors fairly, keeping them safe and recognising community rights, customary knowledge and land. AAK says it will continue working with the FairWild network in its certified supply chain. The source material describes those commitments and aims but gives no new performance measures or independent results for the program.
Safeguards for Wild Shea Harvesting
Wild-harvested ingredients connect consumer supply chains to the ecosystems and communities where plants are gathered. The issue is not only whether an ingredient can be sourced, but whether harvesting levels and working arrangements are suited to the specific place and people involved. FairWild’s campaign presents ecological limits and social protections as linked parts of responsible sourcing.
FairWild estimates that 1.2 billion people globally depend directly on nature to meet basic needs, and says wild plants provide food, medicine and livelihoods for millions more. It also reports that nearly a third of the world’s close to 60,000 tree species are threatened with extinction, while only 21% have had their conservation status formally assessed. Those figures point to a substantial information gap, although they are estimates cited by FairWild, not new findings released by AAK.
For buyers and brands, the announcement offers a view of how a major ingredient supplier says it is applying certification and community engagement to a wild-sourced material. The practical value will depend on how safeguards are implemented and monitored across the supply chain, details not supplied in the announcement.
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Kolo Nafaso and the FairWild Framework
FairWild sets ecological and social criteria for harvesters, traders and brands participating in certified wild-plant supply chains. Its 2026 declaration stresses that harvest practices should be based on each landscape’s capacity and history, and that collectors should be treated according to their local circumstances and rights.
AAK’s account describes Kolo Nafaso as a direct sourcing initiative established in 2009, working with women shea collectors and communities in West Africa. The company frames the program around respect for local practices, business opportunities and training. Its announcement connects this existing program to the 2026 campaign rather than announcing a new sourcing scheme or providing a fresh set of outcomes.
““We take only what our own landscape can give back, measured against what that place can sustain, not a generic limit applied from elsewhere.””
— FairWild Week 2026 declaration
Program Results Still Unreported
The source material does not give new figures for collector income, training, harvest volumes or conservation outcomes from Kolo Nafaso. It also does not specify how frequently the program’s social and ecological commitments are independently assessed, or provide findings from any recent assessment. AAK describes intended benefits and its continued commitment, but measurable effects are not detailed in the report.
FairWild’s figures on dependence on nature and tree-species conservation are presented as estimates. The campaign material does not identify a particular study or explain the methods behind those figures in the supplied report. It is also unclear from the announcement whether AAK will make additional commitments or release new program data during FairWild Week.
FairWild Week Begins in October
FairWild Week 2026 is set for October 5–10, when participating organisations are expected to promote the “Wild Wisdom” declaration and their work on wild-harvested ingredients. AAK says it will continue working with the FairWild network through its certified Kolo Nafaso supply chain. The supplied report does not list specific AAK events or further announcements planned for the week.
Readers seeking more information about the certification framework can consult FairWild’s website. Further evidence about the program’s effects would require published data on harvesting practices, collector conditions and the state of the shea parklands.
Key Questions
What is AAK announcing?
AAK says it is participating in FairWild Week 2026 and supporting its “Wild Wisdom” campaign. It is highlighting its FairWild-certified Kolo Nafaso shea sourcing program in West Africa.
When is FairWild Week 2026?
The campaign is scheduled for October 5–10, 2026, according to the declaration cited in the report.
What is Kolo Nafaso?
AAK describes Kolo Nafaso as a direct shea sourcing program established in 2009, working with women collectors and communities in West Africa. The company says the program includes business opportunities and targeted training.
What does “Wild Wisdom” mean?
It is FairWild Week’s theme for 2026. The campaign describes it as knowledge of particular landscapes, species and seasons, including local practices that inform how much can be harvested sustainably.
Has AAK published new evidence of the program’s impact?
The report does not provide new outcome figures for collector income, training, harvest levels or conservation. AAK states the program’s aims and commitments, but measured results are not included.
Source: rss
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