For OLED TV deals Black Friday shoppers are comparing, I’d start with the LG 55-inch C5 as the best overall balance of size, features, and flexibility. The Samsung 65-inch S95F stands out for buyers prioritizing a premium, larger-screen experience, while the 48-inch Samsung S90H suits smaller rooms and gaming setups. The main tradeoffs are screen size, gaming features, HDR format support, and whether a newer model is worth choosing over an older one. Black Friday listings can also differ by bundle and exact model year, so compare the full model number rather than relying on a series name alone. Read on for the full breakdown and advice on choosing the right OLED for your room and viewing habits.
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Key Takeaways
- The LG 55-inch C5 is the strongest all-around starting point in this lineup: it offers a practical size and a broad set of home-entertainment features without requiring a jump to a flagship tier.
- The Samsung S95F and S90F serve different priorities: the 65-inch S95F is the premium large-screen choice, while the 65-inch S90F offers a gaming-focused feature set in a less flagship-oriented series.
- Size changes the buying decision as much as model tier: the 48-inch options suit desks and smaller rooms, while 77-inch models need more space and a suitable viewing distance.
- Model year and series names matter: the lineup includes 2025 and 2026 TVs, and a newer number or year does not automatically make an older-series premium set the better fit.
- Bundle contents can complicate comparisons: the LG C6 55-inch package includes protection and cables, so compare what is included and the exact model identity rather than treating it as identical to a bare TV listing.
| oled tv deals black friday | Resolution | Screen size | Processor | Refresh rate |
|---|---|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | 48 inches | Cognitive Processor XR | — |
| Samsung 48-Inch Class S90H Ser | 4K | 48 inches | NQ4 AI GEN3 | — |
| LG 55-Inch OLED evo AI Super U | 4K | 55 inches | — | 120Hz |
| LG 55-Inch Class OLED evo C4 S | 4K | 55 inches | α9 Gen7 AI Processor | 144Hz |
| LG 55-Inch OLED evo AI 4K C5 S | 4K | 55 inches | Alpha 9 Gen8 AI Processor | — |
| LG 77-Inch Class OLED evo C5 S | 4K | 77 inches | Alpha 9 AI Processor Gen8 | 120 Hz |
| Samsung 65-Inch Class OLED S95 | 4K | 65 inches | NQ4 AI Gen3 | 164Hz |
| Samsung 48-Inch Class S85H Ser | 4K | 48 inches | — | 120Hz |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | NQ4 AI Gen2 | 120Hz |
| LG 48-Inch OLED evo AI 4K C6 S | 4K UHD | 48 inches | a11 AI Processor Gen3 | 165Hz |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | — | — | 120Hz listed in core specs; 165Hz stated in features |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | NQ4 AI Gen3 | 144Hz |
More Details on Our Top Picks
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
For a smaller room where film and TV quality matter as much as gaming, the 48-inch Sony A90K is the most cinema-focused compact pick here. Its Cognitive Processor XR, Dolby Vision support, and Acoustic Surface Audio+ aim to make dialogue and effects feel tied to the picture, while Google TV provides familiar streaming access. Compared with Samsung’s 48-inch S90H, the A90K lists 4K/120Hz gaming rather than a 165Hz motion feature, so competitive players may prefer Samsung’s higher-refresh emphasis. The Sony’s strengths are its picture processing and built-in audio approach, not a broad size choice or maximum gaming specification. For Black Friday shopping, it makes sense if a smaller OLED fits your space and the feature mix matters more than chasing the newest model. Its premium positioning, possible OLED burn-in from prolonged static images, and more involved settings are real tradeoffs.
Pros:- Dolby Vision support and OLED pixels deliver deep blacks and detailed HDR viewing.
- HDMI 2.1, 4K/120Hz, VRR, and ALLM support current-generation console gaming.
- Acoustic Surface Audio+ and Dolby Atmos add an integrated audio option.
- Google TV and AirPlay 2 support a range of streaming and device connections.
Cons:- The 48-inch screen is less suited to large rooms than the 55-inch LG C5 and C4 models.
- Its listed 4K/120Hz gaming ceiling is below the 165Hz feature specified for the Samsung S90H.
- OLED images with persistent static elements can be susceptible to burn-in over time.
Best for: Movie fans and console players furnishing a bedroom, office, or compact gaming setup who want Dolby Vision and integrated screen-based audio.
Not ideal for: Buyers seeking a large-screen living-room upgrade, the highest listed refresh rate, or a simpler setup with fewer advanced options.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR support:HDR, Dolby Vision
- Smart platform:Google TV
- Gaming:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos
Our verdict“Choose the A90K for a compact, film-oriented OLED with strong console features, but compare the Samsung S90H if refresh rate is your main priority.”
Samsung 48-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H stands out among these compact OLEDs for players who prioritize fast, smooth motion. Its listed Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro features target tear-free gaming, while the NQ4 AI GEN3 processor handles upscaling and picture and sound processing. Compared with the Sony A90K, this Samsung emphasizes a higher listed refresh rate and glare-free viewing rather than Dolby Vision support or Sony’s screen-based audio system; the supplied specs do not list Dolby Vision for the S90H. That makes it a better match for a PC gaming setup or a room with distracting reflections, but a less obvious choice for buyers building a Dolby Vision-focused movie setup. At 48 inches, it also cannot serve viewers who want a larger, more immersive screen. Its advanced features may add complexity, and the narrow size selection limits placement options.
Pros:- Motion Xcelerator 165Hz is aimed at smooth motion in compatible gaming setups.
- NVIDIA G-SYNC and AMD FreeSync Premium Pro support tear-free gameplay.
- Glare-free technology can help in rooms with reflections.
- NQ4 AI GEN3 processing supports AI upscaling and picture and sound enhancement.
Cons:- The supplied specifications do not list Dolby Vision, unlike the Sony A90K and LG C5 models.
- Its 48-inch size may feel small for a main TV in a large room.
- Advanced picture and gaming options may take time to configure.
Best for: PC and console gamers who want a compact OLED with high-refresh gaming features and glare-reducing screen technology.
Not ideal for: Movie-focused buyers who specifically want Dolby Vision, or households seeking a larger screen for a spacious living room.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K
- Model year:2026
- Processor:NQ4 AI GEN3
- Gaming motion feature:Motion Xcelerator 165Hz
- Variable refresh support:NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Screen feature:Glare-free technology
Our verdict“Pick the S90H for compact, high-refresh gaming and glare management, but look to the Sony A90K or LG C5 if Dolby Vision is a priority.”
LG 55-Inch OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 55-inch LG C5 is the versatile pick for shoppers who want a larger OLED panel, cinema formats, and image processing geared toward mixed-quality sources. Dolby Vision, Filmmaker Mode, and AI Super Upscaling make it a strong fit for films and streaming, while the product description highlights brightness suited to varied lighting. Compared with the 48-inch Sony A90K, the C5 gives you more screen area and lists a 120Hz refresh rate; Sony counters with Acoustic Surface Audio+, while LG lists Dolby Atmos through its 2.2-channel system. The C5 also supports G-Sync and FreeSync, though the C4 and C5 entry elsewhere in this roundup specify up to 144Hz, above this listing’s 120Hz. That makes this model easier to recommend for general viewing than for buyers chasing the highest gaming refresh specification. Its size and 35.3-pound listed weight call for suitable space and mounting.
Pros:- Dolby Vision and Filmmaker Mode suit cinematic viewing.
- AI Super Upscaling can improve the clarity of lower-resolution sources.
- 55-inch OLED screen offers more viewing area than the 48-inch Sony A90K.
- Dolby Atmos, AI Sound Pro, and WOW Orchestra provide several audio features.
Cons:- The listed 120Hz refresh rate is below the 144Hz specified for the LG C4 and other C5 listing.
- At 35.3 pounds, it requires a suitably rated stand or wall mount.
- OLED pixels can be vulnerable to burn-in with prolonged display of static content.
Best for: Households seeking a 55-inch OLED for movies, streaming, and gaming in a room with changing light, with Dolby Vision support.
Not ideal for: Competitive gamers prioritizing the highest listed refresh rate, or buyers who need a lightweight, compact TV.
- Model:OLED55C5PUA
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Smart platform:webOS
- Audio:2.2-channel, Dolby Atmos, AI Sound Pro, WOW Orchestra
- Weight:35.3 pounds
Our verdict“Choose this C5 for a 55-inch Dolby Vision movie and streaming setup, while gamers seeking the highest listed refresh rate should compare the other LG C5 or C4.”
LG 55-Inch Class OLED evo C4 Series Smart TV 4K with AI Processor and Gaming Features
The LG C4 is the gaming-focused 55-inch option for buyers who want a broad set of connection and variable-refresh features without moving to the newer C5 models in this lineup. Its four HDMI 2.1 inputs make it easier to connect several current consoles and a gaming PC, and the listed 144Hz refresh rate, 0.1ms response time, VRR, G-Sync, and FreeSync target responsive play. Compared with the LG C5 listings, the C4 uses the earlier α9 Gen7 processor rather than the C5’s AI processor generation, while retaining Dolby Vision and Dolby Atmos. That makes it a compelling feature-led choice if gaming connections matter more than having the newest processing platform. Buyers should still weigh OLED’s burn-in risk with static HUDs or channel graphics, and its extensive settings may take some setup. For Black Friday, it is most appealing when its older generation brings a more favorable deal than the C5.
Pros:- Four HDMI 2.1 inputs accommodate multiple modern gaming devices.
- 144Hz refresh rate and 0.1ms response time suit fast-paced gameplay.
- VRR, NVIDIA G-SYNC, and AMD FreeSync Premium support compatible gaming systems.
- Dolby Vision and Dolby Atmos cover key movie and audio formats.
Cons:- The α9 Gen7 processor is an earlier generation than the AI processors listed for the LG C5 models.
- OLED panels can be susceptible to burn-in from repeated static images such as game HUDs.
- The range of picture and gaming settings may be complex for first-time smart-TV owners.
Best for: Console and PC gamers connecting multiple devices who want a 55-inch OLED with four HDMI 2.1 inputs and high-refresh support.
Not ideal for: Shoppers who want the latest LG processing generation, or viewers who mostly watch static content for long periods.
- Screen size:55 inches
- Resolution:4K
- Processor:α9 Gen7 AI Processor
- Refresh rate:144Hz
- HDR:Dolby Vision
- HDMI inputs:4 HDMI 2.1
- Response time:0.1ms
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Smart platform:webOS
Our verdict“Choose the C4 if multiple HDMI 2.1 connections and 144Hz gaming matter more than having the newer processing platform in the LG C5.”
LG 55-Inch OLED evo AI 4K C5 Series Smart TV (OLED55C5PUA, 2025)
This 2025 LG C5 is the most balanced choice for shoppers who want one 55-inch OLED for films, streaming, and high-refresh gaming. Its Alpha 9 Gen8 AI Processor, webOS 25, Dolby Vision, and Dolby Atmos give it a newer platform mix than the LG C4, while the listed 0.1ms response time, up-to-144Hz refresh rate, VRR, and four HDMI 2.1 inputs keep gaming firmly in scope. Compared with the other LG C5 listing in this roundup, this model specifies the Gen8 processor, webOS 25, and up to 144Hz; that listing instead gives a 120Hz rate and more detailed audio specifications. The near-invisible bezel also suits a clean, modern setup. The tradeoff is that its advanced gaming benefits depend on compatible hardware, and streaming services require internet access and may require separate subscriptions. OLED remains a less suitable fit for prolonged static-image display.
Pros:- Alpha 9 Gen8 AI Processor and webOS 25 provide the newer platform specified in this lineup.
- Up to 144Hz, 0.1ms response time, VRR, G-SYNC, and FreeSync support gaming.
- Four HDMI 2.1 inputs provide room for multiple modern devices.
- Dolby Vision, Dolby Atmos, and a nearly bezel-less design suit a streamlined entertainment setup.
Cons:- The highest refresh-rate and sync features require compatible gaming hardware.
- Streaming apps depend on an internet connection, and some services require separate subscriptions.
- OLED can be susceptible to burn-in when static images remain on screen for extended periods.
Best for: Buyers wanting a current-generation 55-inch OLED for mixed movie, streaming, and console or PC gaming use.
Not ideal for: Shoppers who do not need high-refresh gaming, prefer a smaller screen, or want to avoid internet-dependent smart features and OLED static-image concerns.
- Model:OLED55C5PUA
- Model year:2025
- Screen size:55 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 Gen8 AI Processor
- Smart platform:webOS 25
- Gaming:0.1ms response time, up to 144Hz, NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Inputs:4 HDMI 2.1
Our verdict“Choose this C5 for a newer, well-rounded 55-inch OLED with serious gaming support, and choose the C4 if its older processor generation better fits your Black Friday deal priorities.”
LG 77-Inch Class OLED evo C5 Series Smart TV (2025)
For Black Friday shoppers prioritizing a big OLED screen without stepping up to a gaming-focused flagship, the 77-inch LG C5 is my large-room pick. Its OLED evo panel pairs 4K resolution with Dolby Vision, while the Alpha 9 AI Processor Gen8 handles upscaling for older or lower-resolution sources. Compared with the Samsung 77-inch S84F, the C5 spells out more of its cinema and gaming credentials, including Dolby Atmos and a 120Hz refresh rate; the S84F instead emphasizes its sound processing and Samsung TV Plus channels. The C5’s large format can make movies and sports more absorbing, but it also demands more wall space and careful installation. At 59.7 pounds, mounting may take two people, and its listed energy use is high. I’d favor it when screen size and Dolby Vision matter more than easy placement.
Pros:- 77-inch OLED evo screen delivers 4K detail with self-lit-pixel contrast.
- Dolby Vision support suits viewers with Dolby Vision movie and streaming libraries.
- 120Hz refresh rate supports smoother sports and compatible gaming.
- Alpha 9 AI Processor Gen8 provides AI upscaling for lower-resolution sources.
Cons:- At 59.7 pounds, installation and wall-mount handling may require help.
- Listed annual energy consumption is 375 kWh.
- Its 77-inch footprint is a poor fit for compact rooms.
Best for: Movie and sports viewers furnishing a spacious living room who want a 77-inch OLED with Dolby Vision and 120Hz motion.
Not ideal for: Apartment dwellers with limited wall space, shoppers mounting a TV alone, or buyers who want to minimize energy consumption.
- Screen size:77 inches
- Display technology:OLED evo
- Resolution:4K
- Refresh rate:120 Hz
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10, HLG
- Audio:2.2-channel with Dolby Atmos
- Operating system:webOS
- Weight:59.7 lbs
Our verdict“Choose the LG C5 if you want a large, Dolby Vision-ready OLED for a spacious room and can accommodate its weight and energy use.”
Samsung 65-Inch Class OLED S95F 4K Smart TV (2025 Model)
The Samsung 65-inch S95F is the most specialized pick here: its glare-free viewing targets rooms where windows and lamps can distract from the picture, while the listed 164Hz refresh rate is aimed at high-frame-rate gaming and fast sports. That makes it a different proposition from the LG 77-inch C5, which gives you a larger viewing area and Dolby Vision but lists a 120Hz rate. Samsung’s NQ4 AI Gen3 processor supports 4K upscaling and picture and sound enhancements, though the extra AI features may take time to configure. The S95F is the better match when reflections and motion are your main concerns; the smaller 65-inch screen gives up the C5’s room-filling scale. Its gaming ceiling also depends on compatible hardware, so the headline refresh rate won’t benefit every console or PC setup.
Pros:- Glare-free display is suited to rooms with windows or strong ambient light.
- Listed 164Hz refresh rate targets smooth motion for compatible gaming setups.
- NQ4 AI Gen3 processor supports 4K upscaling and AI picture and sound features.
- Dolby Atmos audio support adds an immersive sound format.
Cons:- The 65-inch screen is smaller than the 77-inch LG C5 and Samsung S84F options.
- The full benefit of 4K high-refresh gaming depends on compatible PC hardware.
- Advanced picture and AI features may require setup time.
Best for: PC gamers and sports fans with a bright viewing room who want glare reduction, high refresh support, and a 65-inch OLED.
Not ideal for: Buyers seeking the biggest screen, Dolby Vision support, or a straightforward set-and-forget TV experience.
- Screen size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR Pro
- Refresh rate:164Hz
- Motion technology:Motion Xcelerator
- Audio:Dolby Atmos
- AI features:Samsung Vision AI
- Built-in voice assistant:Alexa
Our verdict“Pick the S95F for a bright room and compatible high-frame-rate gaming, but choose a 77-inch alternative if screen scale matters more.”
Samsung 48-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
When a full-size living-room TV would overwhelm the space, the 48-inch Samsung S85H keeps OLED contrast and 4K resolution in a compact format. Its 120Hz refresh rate, four HDMI ports, and G-SYNC and FreeSync compatibility make it more flexible for a desk setup or smaller gaming room than a basic secondary TV. Compared with the LG 48-inch C6, the S85H lists a 120Hz rate rather than 165Hz, while the LG names Dolby Vision and webOS 26; Samsung lists HDR10+ and a self-luminous OLED display. That distinction matters if your games push higher frame rates or your movie library depends on Dolby Vision. Samsung’s AI upscaling can help with lower-resolution material, but results still depend on the source. I’d choose this for compact OLED viewing, not as the lineup’s high-refresh gaming leader.
Pros:- 48-inch 4K OLED format suits smaller rooms and desk-adjacent viewing.
- 120Hz refresh rate supports smooth motion for gaming and sports.
- G-SYNC and FreeSync compatibility supports variable-refresh gaming with compatible devices.
- Four HDMI ports provide room for multiple connected devices.
Cons:- Its listed 120Hz refresh rate is below the 165Hz listed for the LG 48-inch C6.
- HDR support is listed as HDR10+, not Dolby Vision.
- Some advanced gaming features require compatible devices.
Best for: Buyers setting up a compact bedroom, study, or gaming space who want OLED contrast, 120Hz motion, and multiple HDMI connections.
Not ideal for: Gamers targeting the LG C6’s listed 165Hz refresh rate or viewers who specifically want Dolby Vision support.
- Screen size:48 inches
- Display technology:OLED, self-luminous
- Resolution:4K
- Refresh rate:120Hz
- HDR format:HDR10+
- HDMI ports:4
- Gaming compatibility:G-SYNC and FreeSync
- Weight:29.1 pounds
- VESA mount standard:300 x 200 mm
Our verdict“Choose the S85H when compact OLED size and broad gaming connections matter more than 165Hz support or Dolby Vision.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The 77-inch Samsung S84F makes its case through scale, AI-enhanced 4K processing, and built-in access to Samsung TV Plus. Its 120Hz refresh rate also suits sports and compatible gaming, bringing it closer to the LG 77-inch C5 than to the smaller Samsung S95F in screen size and motion. The difference is in the stated feature mix: the LG C5 lists Dolby Vision and a specific processor generation, while the S84F highlights Pantone-validated color, virtual 3D surround, and its free-channel lineup. That makes the S84F a practical fit for viewers who stream often and want a large screen with integrated entertainment options. Streaming features need an internet connection, and the supplied details do not identify Dolby Vision support or a specific HDMI count. Its 77-inch size also calls for a substantial room and secure installation.
Pros:- 77-inch 4K OLED screen offers a large viewing area for shared movie and sports viewing.
- 120Hz refresh rate supports smoother motion for sports and compatible gaming.
- Pantone-validated color is aimed at vivid, true-to-life color reproduction.
- Samsung TV Plus provides access to listed free and premium channels.
Cons:- Streaming services and Samsung TV Plus features require an internet connection.
- The supplied product details do not list Dolby Vision support.
- A 77-inch set requires ample space and careful mounting.
Best for: Households seeking a 77-inch OLED for streaming, sports, and shared viewing, especially those interested in Samsung TV Plus channels.
Not ideal for: Buyers who require Dolby Vision, want a compact set, or need streaming features to work without an internet connection.
- Screen size:77 inches
- Model year:2025
- Processor:NQ4 AI Gen2
- Resolution:4K
- HDR:OLED HDR
- Refresh rate:120Hz
- Color validation:Pantone Validated
- Sound:AI-enhanced multidimensional sound with virtual 3D surround
- Smart platform:Samsung TV Plus
Our verdict“Pick the S84F for a large Samsung OLED with 120Hz motion and built-in streaming channels, unless Dolby Vision is a requirement.”
LG 48-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz
For gamers who want a smaller OLED without giving up a high refresh ceiling, the 48-inch LG C6 is the standout specialist. Its listed 165Hz refresh rate, VRR, G-SYNC, and FreeSync Premium support target compatible gaming PCs, while Dolby Vision gives movie viewers an HDR format not listed for the Samsung 48-inch S85H. The S85H offers four specified HDMI ports and 120Hz support; the C6 instead places its emphasis on faster refresh and LG’s webOS 26 smart platform. The 4K OLED picture suits both play and streaming, but the highest refresh rates depend on connected hardware and content. Its advanced gaming features may take setup, and the bundled HDMI 2.0 cables are listed in the product details, so buyers should check their connection needs against their specific devices. This is a focused gaming choice, not a reason to pay for features you won’t use.
Pros:- 165Hz refresh rate and VRR target smooth play on compatible systems.
- NVIDIA G-SYNC and AMD FreeSync Premium support a range of variable-refresh gaming setups.
- Dolby Vision and HDR10 support serve compatible HDR movies and shows.
- 48-inch 4K OLED screen combines compact placement with self-lit-pixel contrast.
Cons:- The 165Hz capability depends on compatible hardware and content.
- Gaming and smart features may require more setup than a basic TV.
- The listed HDMI 2.0 cables may not suit every buyer’s connection requirements.
Best for: PC gamers and console players who want a 48-inch OLED with VRR support, Dolby Vision, and a listed 165Hz refresh rate.
Not ideal for: Viewers who mainly watch films and streaming, do not have compatible high-refresh gaming hardware, or prefer a simpler setup.
- Screen size:48 inches
- Resolution:4K UHD
- Processor:a11 AI Processor Gen3
- HDR formats:Dolby Vision, HDR10
- Refresh rate:165Hz
- Gaming support:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Smart platform:webOS 26
- Included cables:Two 6 ft Deco Gear HDMI 2.0 cables
Our verdict“Choose the LG C6 if compatible high-refresh gaming is your priority; the Samsung S85H is a simpler fit if 120Hz is enough.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision & Atmos, 165Hz, Bundle with Protection & Cables
For a buyer weighing Black Friday OLED options around gaming, this LG C6 stands out for its listed 165Hz refresh rate, 0.1ms response time, and OLED contrast. Those specs suit fast games where motion clarity matters, while Dolby Vision and Filmmaker Mode give movies a more cinematic alternative to game-focused picture settings. Its 55-inch size is easier to fit than the 65-inch Samsung S90F, though that Samsung gives you a larger screen and a specified 144Hz refresh rate. The C6 also includes webOS 26, AI upscaling, and a bundle with HDMI cables and a protection plan. One caveat: the core specs list a 120Hz refresh rate, which conflicts with the 165Hz feature description, so verify the supported rate for your intended setup before buying. The bundle adds convenience, but the TV is still a substantial purchase and may be heavy for smaller rooms.
Pros:- OLED pixels provide self-lit contrast for dark scenes.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support movie-focused viewing.
- AI Processor Gen3 and AI upscaling can improve the presentation of lower-resolution content.
- Bundle includes a protection plan and HDMI cables.
Cons:- Refresh-rate information conflicts: the features list says 165Hz, while the core specs say 120Hz.
- The 55-inch screen may not suit buyers seeking a more expansive viewing area than the 65-inch Samsung S90F.
- At 35.1 pounds, it may be awkward to move or mount without help.
Best for: Console and PC gamers who want a 55-inch OLED, fast motion features, Dolby Vision support, and a bundled protection plan and HDMI cables.
Not ideal for: Buyers who need a clearly verified 165Hz specification, want a 65-inch screen, or have limited space for a 55-inch TV.
- Display:55-inch OLED
- Resolution:4K
- Refresh rate:120Hz listed in core specs; 165Hz stated in features
- HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
- Response time:0.1 milliseconds
- Audio:2.2-channel speakers with Dolby Atmos
- Smart platform:webOS 26
- Mounting standard:VESA 300 x 200 mm
- Bundle:Protection plan and HDMI cables
Our verdict“Choose the LG C6 if gaming features, Dolby Vision, and a bundled setup matter most, but confirm its supported refresh rate before committing.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
The Samsung S90F is the straightforward choice here when screen size comes first: its 65-inch OLED panel gives sports and films more presence than the 55-inch LG C6. Samsung specifies a 144Hz refresh rate plus VRR and Motion Xcelerator, making this a strong fit for fast gaming and action-heavy viewing. Its NQ4 AI Gen3 processor also upscales content, while Pro HDR+ and AI enhancement for SDR aim to add punch to varied sources. Compared with the LG, the S90F has the clearer refresh-rate specification in the provided data, but it does not list Dolby Vision; buyers who prioritize that format may prefer the C6. The larger footprint can also make placement harder, and the AI and smart features may take more setup than a simpler TV. For Black Friday shopping, prioritize a genuine deal on the size and motion capabilities rather than assuming the feature list alone makes it the better buy.
Pros:- 65-inch OLED screen offers a larger viewing area than the 55-inch LG C6.
- 144Hz refresh rate and VRR support smooth gaming and fast-moving sports.
- NQ4 AI Gen3 processor provides AI-enhanced 4K upscaling.
- Alexa is built in for voice control and smart-home use.
Cons:- Dolby Vision is not listed, unlike on the LG C6.
- The larger screen requires more wall or stand space than the 55-inch LG.
- Feature-rich setup may feel complicated for buyers who want a simpler installation.
Best for: Households with room for a 65-inch TV who watch sports or play games and want 144Hz, VRR, and built-in Alexa.
Not ideal for: Buyers with compact rooms, a preference for Dolby Vision, or little patience for configuring a feature-rich smart TV.
- Screen size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh rate:144Hz
- Gaming support:VRR and Motion Xcelerator
- Upscaling:AI-enhanced upscaling
- Voice assistant:Alexa built in
Our verdict“Pick the Samsung S90F for a larger OLED screen and specified 144Hz gaming support, unless Dolby Vision or a smaller footprint matters more.”
How We Picked
I ranked these TVs around the decisions Black Friday shoppers actually face: screen size, likely room fit, gaming and motion features, HDR format support, smart-TV usability, and how much capability each series appears to offer. I gave more weight to useful balance than to a single headline specification, since an oversized or feature-heavy TV can be a poor buy if it does not suit the room or the viewer’s needs.
The order separates versatile picks from specialist options. The LG C5 leads as a balanced 55-inch choice; premium Samsung and newer LG C6 models rank higher for shoppers who value their particular feature sets, while compact, older-generation, and more size-specific models are better matches for narrower needs. I treat bundle contents and listed model year as comparison details, not proof of a better television, and I avoid relying on temporary deal claims that can change during Black Friday.
| oled tv deals black friday | Display technology | Smart platform |
|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | OLED | Google TV |
| Samsung 48-Inch Class S90H Ser | OLED | — |
| LG 55-Inch OLED evo AI Super U | OLED | webOS |
| LG 55-Inch Class OLED evo C4 S | — | webOS |
| LG 55-Inch OLED evo AI 4K C5 S | OLED evo | webOS 25 |
| LG 77-Inch Class OLED evo C5 S | OLED evo | — |
| Samsung 65-Inch Class OLED S95 | — | — |
| Samsung 48-Inch Class S85H Ser | OLED, self-luminous | — |
| Samsung 77-Inch Class OLED S84 | — | Samsung TV Plus |
| LG 48-Inch OLED evo AI 4K C6 S | — | webOS 26 |
| LG 55-Inch OLED evo AI 4K C6 S | — | webOS 26 |
| Samsung 65-Inch Class OLED S90 | — | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday OLED listings can make two TVs look interchangeable when their size, model year, or features tell a different story. I’d narrow the choice by matching the screen to your room and use first, then compare the exact model and listing details.
Match Screen Size to Viewing Distance
A larger screen is not automatically a better Black Friday buy. Measure the wall or stand and think about how far you sit before comparing 48-, 55-, 65-, and 77-inch options. A 48-inch TV can make more sense in a bedroom, apartment, or gaming nook, while a 77-inch model needs both room and a viewing position that lets you take in the picture comfortably. Buyers often focus on screen size alone and overlook stand width, wall clearance, and the location of outlets. If the room is shared, check that the TV will suit everyday viewing angles and seating positions, not only the main seat. Pick the largest size that fits the space naturally rather than paying for inches you cannot comfortably use.
Compare Model Years and Series Carefully
This lineup spans 2025 and 2026 models, and series labels do not form a simple year-by-year quality ladder. A higher-tier earlier model may appeal more than a newer entry in a lower series, depending on which features matter to you. Check the complete model number in the listing, since similar names can refer to different sizes, years, or packages. Do not assume a newer processor or refresh-rate claim settles every picture-quality or usability question. Compare the specification sheet for the exact size you want, because features can vary within a family. During Black Friday, a clear model match is more useful than a broad claim that a TV is the latest version.
Choose Gaming Features You Will Actually Use
High refresh-rate support and gaming-focused features matter most if you own compatible gaming hardware and play titles where smooth motion or responsive controls make a difference. The LG C6 listings advertise up to 165Hz, while the Samsung S90F lists 144Hz; those numbers are not a reason to pay extra if your devices cannot output at those rates. Check the number and type of HDMI connections against your console, PC, sound system, and other gear. A TV can be a strong gaming fit yet still be a poor match if it forces frequent cable swapping. Casual players may get more value from a better room fit or more suitable screen size than from the highest refresh-rate claim.
Check HDR Format Compatibility Before You Buy
HDR format support can affect which version of a movie or show your TV can display, but it only matters if your streaming services or source devices provide that format. The LG models in this list name Dolby Vision support, while Samsung models identify HDR-related features such as HDR+. Check the services and devices you use most rather than assuming every OLED handles HDR in the same way. Buyers can overvalue a format label without checking whether it applies to their actual content. If your household watches across several apps and sources, prioritize the formats your library supports. This can make the choice between LG and Samsung more relevant than a small difference in model naming.
Compare Bundles and the Full Cost of Ownership
A bundle may include cables or a protection plan, but included items are only useful if they fit your setup and offer terms you value. The LG C6 55-inch listing includes protection and cables, so compare the exact package with the TV-only listing rather than assuming the bundle changes the panel itself. Check the protection plan’s duration, covered faults, exclusions, and claim process before counting it as added value. Also account for any wall mount, sound equipment, or cable length you still need. Black Friday promotions can make bundle contents less clear than the TV’s core features. Make your comparison using the final package details and the needs of your own setup.
Frequently Asked Questions
Should I buy a 2025 OLED or choose a 2026 model during Black Friday?
I would compare the exact series and features before treating model year as the deciding factor. The 2026 LG C6 and Samsung S90H or S85H may suit shoppers who want the newer listed generation, while the 2025 LG C5 and Samsung S90F or S95F offer different size and series options. Check whether the newer model adds a feature you will use, such as a gaming capability or a format you need. If it does not, an older model can still be the more sensible fit when its size and feature set match your plans. Verify the listing’s full model number and included package before choosing.
Is a 48-inch OLED enough for a living room?
It can be, especially in a compact living room or when seating is relatively close to the screen. The 48-inch Sony A90K and Samsung S90H or S85H also make sense for bedrooms and gaming spaces where a larger TV would dominate the room. For a more spacious living room or group viewing, a 55- or 65-inch option may be easier for everyone to see. Measure the distance from the main seats and check the TV’s full dimensions, including its stand. Choose by room layout and viewing habits, not by assuming every living room needs the largest available size.
Which TV in this lineup makes the most sense for console or PC gaming?
The LG C6 models list up to 165Hz, and the Samsung S90F lists 144Hz, making those specifications relevant for buyers with compatible gaming hardware. The right choice still depends on what your console or PC can output and which features it supports. Check HDMI connections and the exact gaming capabilities on the listing before buying; a high refresh-rate figure alone does not confirm that every desired feature is available. For a smaller gaming setup, compare the 48-inch LG C6 with the 48-inch Samsung options, while larger play spaces may suit a 55- or 65-inch TV. If you mostly play casual games, room fit may matter more than the highest listed refresh rate.
Does the LG C6 bundle offer a better buy than the TV-only listing?
The bundle may be a better fit if its protection plan and included cables match what you would otherwise buy. It does not, by itself, establish that the TV has a different panel or picture performance from another C6 listing. Compare the exact model number, cable types and lengths, protection terms, and any exclusions before treating the extras as useful value. If you already own suitable cables or do not want the plan, a TV-only option may be simpler. Confirm what is actually included on the product page, since bundle details can vary by seller.
For movies, should I choose an LG model with Dolby Vision or a Samsung OLED?
Start with the streaming services, discs, and devices you use, then check which HDR formats they provide. The LG models in this roundup list Dolby Vision, while Samsung listings reference HDR-related features such as HDR+. That difference can guide your choice if a large part of your movie library is available in a format supported by one brand’s set. It should not replace comparisons of screen size, series, and room fit. If you watch a mix of sources, check the format support for those sources rather than choosing by brand reputation alone.
Conclusion
For most shoppers, I’d begin with the LG 55-inch C5 as the best overall because it balances a useful screen size with a broad feature set. The best value depends on the exact Black Friday listing: compare the LG C4 or Samsung S90F with the C5 on model year, features, and package details instead of assuming the lowest-cost option is the best fit. For a best premium pick, the Samsung 65-inch S95F is the clear large-screen choice in this lineup. Beginners who want a practical size and straightforward route into OLED should start with the 55-inch LG C5, while shoppers with a specific need can choose a 48-inch model for compact rooms, a 77-inch LG C5 or Samsung S84F for a large viewing space, or an LG C6 for its listed high refresh rate and Dolby Vision support. Before buying, confirm the complete model number, size, and bundle contents on the final listing.
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