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Cosmetics Business has published a report identifying five trends shaping body care in 2026, including the influence of facial skin care, treatment-style formulas and more sensorial formats. The source material points to growth in prestige sales and product launches, but does not provide the report’s complete five-trend list or its full methodology.
Cosmetics Business has published a report identifying five trends shaping body care in 2026, describing a category increasingly influenced by facial skin care routines, treatment-focused ingredients and more varied product textures. The report points to rising sales and product launches, though the supplied source excerpt does not set out all five trends as a numbered list.
The report describes body care moving beyond basic moisturisers and fragranced products as consumers apply their knowledge of facial skin care to the rest of the body. Ingredients including acids, peptides and barrier-supporting actives, alongside formats such as serums, mists, milks and jellies, are appearing in products marketed around skin concerns and sensory appeal. These are the report’s observations about market direction, not evidence that every product delivers a particular result.
Sales data attributed to Circana show European prestige body care rose 11% in value to €523 million for the year ending September 2026, while unit sales increased 8%. Circana data for the first half of 2026 showed a 16% increase in US body care sales. The report also says body care product launches rose 62% in 2026 compared with the previous year. Those figures refer to different markets, periods and measures, and should not be treated as directly comparable.
The report highlights new category entries and product extensions. Fragrance brand Kayali introduced body care linked to its scent-layering offer, while NYX Professional Makeup entered the category with its Fat Oil Body Collection. E.l.f. Cosmetics also launched its e.l.f. POP body collection. Among newer dedicated brands, US company Dewsy says it aims to bring facial skin care-style actives and delivery approaches to body care at masstige prices.
Products cited include Dewsy’s Bounce Back Body Cream, which the report says contains 0.1% retinol, copper peptides and five ceramides. It also discusses Vaseline’s Gluta Hya Smoothing Serum Burst Lotion and Dove’s Body + Mind Serum Body Wash range. Claims about performance, clinical testing or sales are attributed to the brands or named industry sources in the report; the excerpt does not provide independent testing details for the product claims.
Why Body Care Is Drawing Investment
The reported growth and launch activity suggest body care has become a more active area of competition for beauty companies, rather than a routine category defined only by basic moisturising. Brands from fragrance and colour cosmetics are extending into body products, while dedicated entrants are positioning them closer to facial skin care through ingredient-led formulas and treatment formats.
For consumers, the shift could mean more choice in textures, scents and products aimed at concerns such as dryness or rough texture. It also makes product claims more relevant: shoppers may see familiar actives and efficacy language used on body products, but the source material does not establish that all formulas have equivalent evidence or performance. The sales figures indicate commercial momentum, not proof of results for individual users.
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Facial Skin Care Shapes Body Products
Cosmetics Business frames the development as an extension of changes in facial skin care. Consumers have become more familiar with ingredient names, routine-building and claims about skin health, according to the report. Grace Vernon, director of international retail partnerships at Boots Ignite and Trends, said that interest is now extending beyond the face and helping fuel growth in body care.
Circana’s figures provide market context for that shift: European prestige body care recorded both value and unit growth in the year ending September 2026, and US sales rose in the first half of that year. The report also describes a busy year for launches, including brands expanding from adjacent categories. These details support the account of a changing market, but the excerpt does not provide category-wide figures across every price tier or sales channel.
Mathilde Lion, Circana’s industry analyst and executive director of beauty in Europe, said body care had historically been a more functional purchase than prestige facial skin care or fragrance. She described consumers as increasingly seeking a combination of efficacy, sensory pleasure and self-care. The report’s examples of serum-like lotions and body washes illustrate that positioning.
“The biggest change is that body care is now being held to the same standard as facial skin care.”
— Kathy Widmer, Dewsy chief executive and co-founder
The Full Five Trends Are Not Listed
The supplied report excerpt announces five trends but does not include a complete, numbered list of them. It focuses on the influence of facial skin care, treatment-style ingredients, new formats, launches and sensory experience, so those themes can be described, but the material does not confirm that they correspond one-to-one with the report’s official five categories.
Some figures also lack detail in the excerpt. It does not explain Circana’s full data coverage, the method behind the 62% launch increase or the baseline for the US sales change beyond identifying the first half of 2026. The claimed performance benefits for named products and the sales statement for Dove’s range are reported claims, not independently verified findings in the material provided.
Brands Face a Routine-Building Test
The report looks toward 2027 and says brands will need to balance functional benefits with sensory elements that make body care appealing as part of a regular routine. Dewsy co-founder Barry Bruno describes a future involving layered steps such as serum followed by lotion. That is a forecast from a company executive, not a confirmed prediction of how consumers will behave.
Further sales data, product launches and consumer research will help show whether the growth continues and which formats gain lasting traction. Readers seeking the full list of five trends or further sourcing should consult the complete Cosmetics Business Body Care Trend Report; the supplied excerpt does not provide its full contents.
Key Questions
What did Cosmetics Business publish?
It published a Body Care Trend Report identifying five trends shaping the category in 2026 and discussing developments looking ahead to 2027.
What are the main themes described in the available excerpt?
The excerpt discusses facial skin care’s influence on body products, ingredients such as acids and peptides, treatment-style formats including serums, and more emphasis on sensory experience. It does not provide a complete official list of all five trends.
What sales growth does the report cite?
Circana data cited in the report show European prestige body care value rose 11% to €523 million for the year ending September 2026, with units up 8%. US body care sales rose 16% in the first half of 2026, according to the report. These figures cover different markets and periods.
Which brands are entering or expanding in body care?
The report names Kayali, NYX Professional Makeup and e.l.f. Cosmetics among brands launching body care products, and discusses Dewsy as a dedicated body care entrant.
Are the product benefit claims independently confirmed?
Not by the supplied excerpt. Product performance statements are attributed to the relevant brands or sources, and the material does not include independent testing details for those claims.
Source: cosmeticsbusiness.com
