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Dr.Jart+ has appointed Katseye singer Yoonchae Jeung as its first North America Brand Ambassador. She will front a campaign for the Estée Lauder-owned brand’s reformulated Premium BB Cream; the company has not specified the campaign’s launch date or the partnership’s length.
Dr.Jart+ has named Katseye member Yoonchae Jeung its first North America Brand Ambassador, a new appointment that puts the Korean skin care brand’s reformulated Premium BB Cream at the center of a campaign fronted by the 18-year-old singer. Dr.Jart+, owned by Estée Lauder Companies, said the partnership connects its Korean skin care heritage with Jeung’s perspective on beauty and self-expression.
Jeung will appear in the brand’s latest campaign for Premium BB Cream, described by Dr.Jart+ as a skin care and makeup hybrid. The company says the product has been reformulated with 2% niacinamide and glycerin, offers SPF 30 coverage, and is designed to provide a natural “glass skin” finish. It is sold in eight shades. These are product details supplied by the company; the source report does not provide independent testing or evidence about the product’s performance.
Dr.Jart+ said the campaign is intended to bring together its Korean roots and Jeung’s outlook on beauty, individuality and self-expression. The company also described her as a rising global talent whose influence spans music, fashion and beauty. The announcement identifies this as the brand’s first North America ambassador appointment, but does not detail the territory’s boundaries or whether the role includes activity in other markets.
Jeung said she values a simple skin care routine, including when her schedule is busy, and described Dr.Jart+ as fun and innovative. The brand’s global lead, Ye Jin Kim, said music—particularly K-pop—has long been part of how Dr.Jart+ engages with culture. Kim said the company works with Korean artists to share its Korean roots with audiences worldwide.
The appointment links a K-pop artist with a growing international profile to a product that sits between skin care and makeup. For Dr.Jart+, the campaign offers a way to present a Korean beauty identity through a performer with an audience across music, fashion and beauty, while drawing attention to a reformulated product. The company frames the partnership as an extension of its work with Korean artists, rather than as a departure from that strategy.
For consumers, the announcement provides a clearer picture of the product being promoted: its stated ingredients, SPF rating and shade range. It does not, on its own, establish how the cream performs on different skin types or how its coverage compares with other BB creams. The commercial importance of the ambassador deal will depend on details not yet disclosed, including campaign reach, retail activity and sales results.
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Dr.Jart+’s Artist Partnerships
Dr.Jart+ is a Korean skin care brand owned by Estée Lauder Companies. The company has previously worked with Korean performers, including boy band Enhypen, according to the source report. Kim’s comments place the Jeung partnership within that pattern of using music and artist collaborations to communicate the brand’s Korean roots to international fans.
Katseye formed in 2024. The group is associated with songs including “Gabriela,” “Animal” and “Gnarly,” as listed in the source report. Jeung’s appointment is specifically described as the brand’s first North America Brand Ambassador role; it should not be read as the company’s first artist collaboration overall, given its previous work with acts such as Enhypen.
““Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture.””
— Ye Jin Kim, Dr.Jart+ vice-president and global brand lead
Campaign Scope and Terms
The source report does not state when the campaign will launch, how long Jeung’s ambassador role will last, or what activities it will include. It also does not specify whether the appointment is limited to North America in practice or whether Jeung will appear in campaigns elsewhere. The announcement does not give financial terms, audience targets or expected sales impact.
Product claims, including the stated SPF 30 coverage and intended finish, are attributed to Dr.Jart+. The source material provides no independent evaluation, detailed testing information or explanation of how the reformulated cream’s performance was assessed.
Campaign Launch and Product Details
The next clear milestone is the release of Dr.Jart+’s Premium BB Cream campaign featuring Jeung. The company has not provided a launch date in the available announcement. Further information could clarify where the campaign will run, how the North America ambassador role will be activated and whether the brand plans additional promotions tied to the product.
Consumers seeking product specifics can look for details from Dr.Jart+ or retailers, including shade availability and full ingredient and usage information. Until the brand releases more information, the ambassador appointment is confirmed, while the campaign schedule and commercial results remain undisclosed.
Key Questions
Who is Dr.Jart+’s new North America Brand Ambassador?
Yoonchae Jeung, an 18-year-old singer and member of the girl group Katseye, has been named the brand’s first North America Brand Ambassador.
Which product will Jeung promote?
She will front a campaign for Dr.Jart+ Premium BB Cream, which the company describes as a skin care and makeup hybrid.
What are the announced Premium BB Cream details?
Dr.Jart+ says the reformulated cream contains 2% niacinamide and glycerin, provides SPF 30 coverage and comes in eight shades. These details are company statements, not an independent product assessment.
When will the campaign launch?
The available source does not give a campaign launch date. Dr.Jart+ has not disclosed the schedule in the reported announcement.
Is Jeung Dr.Jart+’s first artist partner?
No. The appointment is described as the brand’s first North America Brand Ambassador role. Dr.Jart+ has also worked with Korean artists, including boy band Enhypen, according to the source report.
Source: cosmeticsbusiness.com
