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Mixte, the French biannual magazine founded in 1996 around a unisex approach to fashion publishing, is marking 30 years with its thickest issue yet and a three-day exhibition in Paris opening Nov. 6. Publisher Tiziana Humler-Ravera says the magazine began as a platform for creative freedom; its current print run and future plans beyond the anniversary were not detailed in the report.
French magazine Mixte is marking 30 years with a 500-page anniversary issue and a three-day exhibition in Paris opening Nov. 6, according to WWD. Founded in 1996 by publisher Tiziana Humler-Ravera and creative director Christian Ravera, the biannual built its identity around a unisex approach to fashion and a platform for photographers and other creatives.
The exhibition will bring together photographs, videos and text arranged by theme. WWD reports that the display is intended to trace Mixte’s record of supporting free creative expression and identifying talent. The anniversary issue is the thickest in the magazine’s history, at 500 pages.
Humler-Ravera told WWD that the founders wanted a fashion magazine with a different premise. “If we were going to launch a fashion magazine, it had to be different. So the idea was to be unisex,” she said. The concept initially confused some advertisers, she recalled, though the magazine continued publishing.
Mixte’s debut issue appeared in 1996 with Stella Tennant and Vincent Gallo on the cover, wearing the same pinstriped jacket and center-parted hair. Babeth Djian edited that first issue before founding Numéro in 1999. The magazine also featured photographers including Paolo Roversi, Peter Lindbergh, Jean-Baptiste Mondino and Jean-Paul Goude, as well as contributors who later became prominent in fashion media.
A Unisex Idea Sustained in Print
The anniversary highlights the longevity of a magazine founded on a publishing choice that challenged conventional divisions in fashion imagery. Humler-Ravera said that the unisex concept posed questions for some advertisers at the outset. Mixte’s continued publication gives the anniversary a concrete measure: WWD reports it still prints 60,000 copies, with 40 percent sold outside France, figures attributed to Humler-Ravera.
The issue and exhibition also frame the magazine as more than a showcase for fashion brands. Humler-Ravera said Mixte pursued substantive reporting on social issues, including an early piece on repressive conditions for women in Iran, and covered emerging talent across music, film, art and fashion. The source does not provide circulation comparisons over time, so the current print figure alone does not establish whether readership has grown or declined.
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From 1996 Launch to Anniversary
Mixte launched in 1996, when French fashion and news magazines were closing, WWD reports. The period also saw the popularity of CK One fragrance and Jean Paul Gaultier’s gender-bending runway work, influences that help explain the founders’ interest in a magazine organized around a unisex concept.
The first cover paired Tennant and Gallo in matching styling. Mixte later published a Naomi Campbell cover in 1997 and worked with established photographers. One unusual project brought designer Karl Lagerfeld into a live televised interview with French astronaut Thomas Pesquet aboard the International Space Station. Humler-Ravera told WWD that Lagerfeld’s earlier photography series on space and the moon helped inspire the idea.
Details Beyond the Anniversary
WWD’s report does not specify the year of the Nov. 6 exhibition opening, the venue in Paris, ticketing or whether the exhibition will travel. It also does not give a publication date for the anniversary issue or explain how it will be distributed. The reported 60,000-copy print run is a current figure, but no time series or comparison with earlier circulation is provided.
The report describes Mixte as still publishing twice a year, but does not set out plans for the magazine after the anniversary. No additional future editorial or business changes are confirmed in the source material.
Exhibition Opens in Paris
The next scheduled event is the three-day Paris exhibition, which WWD says opens Nov. 6. The 500-page anniversary issue is also part of the milestone, though the report does not provide its release date. Further information about the venue, access and any programming was not included in the source report.
Key Questions
What is Mixte marking?
Mixte is marking 30 years since its 1996 launch as a French fashion and news magazine.
What is planned for the anniversary?
The magazine is publishing a 500-page issue and holding a three-day exhibition in Paris that opens Nov. 6, according to WWD.
What does Mixte mean by a unisex approach?
Co-founder Tiziana Humler-Ravera said the founders wanted a fashion magazine with a different premise and chose to make it unisex. The debut cover showed Stella Tennant and Vincent Gallo in matching styling.
How many copies does Mixte print?
Humler-Ravera told WWD that Mixte prints 60,000 copies, with 40 percent sold outside France. The report gives no comparison with earlier print runs.
Where and when is the exhibition?
The exhibition is planned for Paris and is scheduled to open Nov. 6 for three days. The source report does not name the venue or specify the year.
Source: rss
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