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H&M Beauty has named actress Sharvari its first brand ambassador in India. She will lead the brand’s beauty communications in the market, alongside a new make-up assortment featuring her selections for the 2026 festive season.
H&M Beauty has named actress Sharvari its first-ever brand ambassador in India, a partnership that will put her at the centre of the brand’s beauty communications in the market. The appointment is tied to a new make-up assortment featuring selections by Sharvari, planned for the 2026 festive season.
As ambassador, Sharvari will bring her personal perspective and style to H&M Beauty’s communication with Indian customers. The company described her appointment as part of its effort to build the beauty category in India and reach new consumers. It framed the partnership around what it calls a “fashion-first approach to beauty”, though it has not provided campaign dates, product details or sales targets.
The planned make-up assortment will feature selections by Sharvari. The announcement does not specify how many products will be included, whether the range will be available exclusively in India, or whether Sharvari will have a formal design role. It also does not state when customers can expect the products to go on sale beyond linking them to the festive 2026 season.
Sharvari said she was excited to become the brand’s first ambassador in India and described beauty as a way to express herself and feel confident. She said she connects with the idea that beauty can be accessible and effortless, and that people should find products and looks that reflect who they are rather than conforming to one standard.
H&M Beauty’s India Brand Push
The appointment gives H&M Beauty a named public representative in a market where it says it is still building its position as a beauty destination. Pairing an ambassador with a forthcoming assortment gives the brand a route to connect its wider fashion identity with make-up products and customer communications in India. The company says the partnership is intended to help it grow the category and inspire customers; it has not reported expected revenue or other measurable commercial outcomes.
For Sharvari, the role adds a beauty partnership to a growing acting profile. The announcement places her in a brand-facing role that extends beyond the products themselves: she is expected to lead beauty communications and share her perspective on the assortment. The extent of her involvement in product development or other marketing work has not been disclosed.
The timing around the 2026 festive season gives the partnership a defined retail moment, but the announcement offers no details about launch locations, prices or distribution. Those details will matter to customers seeking to know what will be sold and how to access it.
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H&M Beauty is the beauty category associated with fashion retailer H&M. In its announcement, the brand said its first year for the category had been positive and that it was looking to build on that momentum. Head of Marketing Tove Virding described Sharvari as a partner whose personal style fits the company’s view of the next generation of beauty customers in India. These are the company’s characterizations; it did not provide figures for the category’s performance or market share.
Sharvari, whose full name is given as Sharvari Shailesh Wag, made her big-screen debut in Bunty Aur Babli 2 and has since worked in both drama and large-scale franchise films, according to the source report. She is next set to appear in Sooraj Barjatya’s Yeh Prem Mol Liya, which is scheduled for release in November. The announcement does not state a year for that release.
““It can be accessible, effortless and something you make completely your own.””
— Sharvari
Product and Campaign Details Pending
The announcement does not give the assortment’s product list, prices, launch date, sales channels or availability beyond its connection to the 2026 festive season. It is also unclear whether the collection will be exclusive to India or sold in other markets, and whether Sharvari helped develop the products or selected from existing items.
H&M Beauty has not shared campaign plans, the length of the ambassador agreement, or financial targets for the partnership. Its statements about building momentum and reaching new consumers describe the company’s aims; no performance data or forecast was provided to show what impact the appointment may have.
Awaiting the Festive Range Launch
The next expected development is further information from H&M Beauty about the make-up assortment and its festive-season release. The brand has not announced a specific launch date or said when product, pricing and availability details will be shared. Sharvari is expected to lead beauty communications in India as the partnership proceeds, but the announcement does not outline a campaign schedule.
Customers and retailers will have a clearer view of the partnership’s reach once H&M Beauty publishes the range details and confirms where the products will be sold. Until then, the confirmed scope is the ambassador appointment, her role in market communications and her selections’ connection to the planned assortment.
Key Questions
Who is H&M Beauty’s first India brand ambassador?
Actress Sharvari has been named H&M Beauty’s first-ever brand ambassador in India.
What will Sharvari do as ambassador?
She is expected to lead H&M Beauty’s communications in India and bring her personal perspective and style to the brand. The company has not described the full scope or length of the role.
Will there be a make-up range associated with Sharvari?
H&M Beauty says a new make-up assortment featuring selections by Sharvari is planned for the 2026 festive season. Product names, prices and the extent of her role in selecting or developing the range have not been announced.
When will the assortment be available?
The assortment is linked to the 2026 festive season, but H&M Beauty has not provided an exact release date or confirmed where it will be sold.
Source: rss
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