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Make-up artist Isamaya Ffrench said on Instagram that she has not been associated with Isamaya Beauty “for some time.” A separate report said she departed the brand in 2025, but neither Ffrench nor the company had issued an official comment to Cosmetics Business; the brand’s future remains unclear.
Make-up artist Isamaya Ffrench says she is no longer associated with Isamaya Beauty, the cosmetics brand she launched in 2022. In an Instagram reply on October 9, she said she had not been connected with the company “for some time,” while a report by The Business of Beauty placed her departure in 2025; the company had not publicly confirmed the change to Cosmetics Business.
Ffrench’s reply came after an Instagram user raised concerns about a missing order and said they had received no response from customer service. Ffrench apologized to the customer, calling the experience “unacceptable,” and clarified that she was no longer associated with the company. The exchange is a direct public statement from Ffrench, but it does not explain the circumstances of her departure or identify who currently runs the business.
On October 13, Ffrench posted a further message to her Instagram story thanking people for their support during what she described as a difficult and emotional period. She said she intended to address the situation publicly and in her own words “in due course.” That message acknowledged the situation without setting out details or confirming a date for a fuller explanation.
Cosmetics Business reported that Ffrench left the brand in 2025, citing a report by The Business of Beauty. Cosmetics Business said it had not received official comment from either Ffrench or Isamaya Beauty. The distinction matters: Ffrench’s social media reply confirms her own account that she is no longer associated with the company, while the reported timing and any formal change in ownership or management have not been confirmed by the brand in the cited reporting.
What Ffrench’s Departure Means
Ffrench’s name and creative identity are central to the company’s public profile, making her separation relevant to customers, retailers and beauty-industry observers. Her statement also draws a clear line between the artist and the company’s current customer service: she apologized to a buyer but said she was no longer in a position to address the order through the brand.
For customers, the immediate issue is practical rather than speculative. The source report describes social media complaints about delayed or missing orders, unanswered messages and a damaged product. Those are individual customer accounts, not independently verified findings about the company’s overall service, but they raise questions about how buyers can resolve problems. Ffrench’s departure alone does not establish that the company is closing or that orders will not be fulfilled.
The development also leaves the brand’s identity and direction uncertain. If the company continues operating, it may need to clarify who is responsible for its products, communications and customer support. No such plan or change was detailed in the available reporting, so any conclusions about a relaunch, sale or shutdown would go beyond what is confirmed.
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From 2022 Launch to Separation
Isamaya Beauty launched in 2022, with Ffrench partnering with Italian beauty incubator Flash Beauty Holdings. Ffrench was already known for work on high-fashion editorial campaigns and with public figures including Rihanna and Kendall Jenner. The brand took its name from its founder, linking its market identity to her profile as a make-up artist.
The departure comes amid online speculation about the company’s operations. Cosmetics Business reported that the brand’s Instagram account had been inactive for 12 weeks at the time of its article and that prices had been reduced on its direct-to-consumer website. The report also cited comments beneath the brand’s posts from customers describing problems with orders and difficulty reaching customer service. These details are indicators behind the speculation, not confirmation that Isamaya Beauty is closing.
The public timeline contains two separate points: Ffrench’s October 9 reply that she had not been associated with the company “for some time,” and The Business of Beauty’s report, relayed by Cosmetics Business, that she departed in 2025. No formal departure announcement or explanation from the company was included in the source material.
“I am afraid I am not associated with the company anymore and have not been for some time.”
— Isamaya Ffrench, replying to an Instagram user on October 9
Brand Status Still Unconfirmed
It is not yet clear whether Isamaya Beauty will continue operating, whether its ownership or management has changed, or whether the company plans to respond to customer complaints. The brand had not confirmed Ffrench’s departure or announced a closure in the reporting cited here. Social media inactivity and discounted prices have prompted speculation, but neither detail by itself proves that the business is shutting down.
Ffrench has not publicly explained the reasons for her separation or specified when it took effect. Her October 13 message said she would speak in her own words later, but offered no timeline. The available source material also does not establish the scale of the reported order issues or the company’s current ability to resolve them.
Awaiting Ffrench and Brand Statements
The next clear development would be a fuller statement from Ffrench, which she said she intended to provide, or an official response from Isamaya Beauty clarifying her role and the company’s plans. Until then, the reported 2025 departure date remains attributed to The Business of Beauty, and the brand’s operating status remains unconfirmed.
Customers with outstanding orders will be looking for direct information from the company about fulfilment, refunds and customer support. No specific update, deadline or remedy was included in the available reporting. Any announcement about a closure, ownership change or new creative leadership would need confirmation from the company or another attributable source.
Key Questions
Has Isamaya Ffrench left Isamaya Beauty?
Ffrench said on Instagram on October 9 that she was no longer associated with the company and had not been for some time. Cosmetics Business reported that she left in 2025, citing The Business of Beauty; the company had not officially confirmed the departure in the cited reporting.
Is Isamaya Beauty closing?
That has not been confirmed. Online speculation has followed reports of reduced prices and a period of inactivity on the brand’s Instagram account, but those details do not establish that the company is closing.
Why did Ffrench leave the brand?
She has not publicly explained the circumstances or reason for her departure. In an October 13 Instagram story, she said she intended to address the situation in her own words at a later date.
What did Ffrench say about customer complaints?
After an Instagram user described a missing order and a lack of response, Ffrench apologized and called the situation “unacceptable.” She also said she was no longer associated with the company, so her reply does not confirm what steps the brand will take to resolve the complaint.
Source: rss
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