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Meghan Markle’s lifestyle brand, As Ever, is expected to enter the U.K. market with tea, scented candles and limited-edition bookmarks. A report says the brand’s spreads will not be available initially because of food import and export rules, and flower sprinkles are also absent from the planned offering.
Meghan Markle’s lifestyle brand As Ever is expected to expand into the U.K., with tea, scented candles and limited-edition bookmarks among the products reported to be planned for sale. The brand’s spreads will not be available initially, according to a report citing food import and export rules; flower sprinkles are also not included in the reported U.K. lineup.
The planned U.K. range was reported by The Sun’s royal editor, Matt Wilkinson, in reporting summarized by Marie Claire. Wilkinson wrote that As Ever is expected to sell its £11 tins of tea and £50 scented candles. He also reported that £15 limited-edition bookmarks, made in the U.K. and printed with phrases in Markle’s handwriting, are set to be offered. No launch date or confirmed retail locations were provided in the source material.
The same report says the brand’s jam or spread will not initially be available because of food import and export rules, according to information Wilkinson said he understood. The product range’s flower sprinkles, which appeared in Markle’s Netflix series With Love, Meghan, are also not part of the reported expansion. The report does not say whether either product could be added later.
As Ever describes its spread as “one of Meghan’s most-loved spreads to use at home—fresh, dazzling and crave-worthy.” That is the brand’s own description, not an independent assessment. The spreads were among the products associated with the brand’s early rollout: jars of strawberry jam were sent to a select group of recipients in 2024, when the venture was initially labeled American Riviera Orchard. The source reports that the spread now comes in three flavors and is sold alongside honey described by the brand as 100% California-harvested.
Which As Ever Products Could Reach Britain
The reported expansion would give As Ever a presence beyond its largely U.S.-focused sales, where the source says international shipping had not been available. For U.K. customers, the difference is practical: the reported range includes several lifestyle products, but omits food items that have been prominent in the brand’s identity and early publicity.
The restriction on spreads also points to the added requirements involved in selling food across borders. The report attributes the initial omission to import and export rules, but does not specify which requirements apply or whether they are the only obstacle. The precise reach of the launch—such as whether products will be sold online, through retailers or both—has not been reported.
Meghan Markle As Ever scented candles
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From U.S. Launch to U.K. Plans
As Ever grew out of Markle’s lifestyle and home-focused public profile. Its early product attention centered in part on strawberry jam: in 2024, selected recipients received jars while the business was still using the name American Riviera Orchard. The brand later adopted the As Ever name and built a range that includes spreads, honey, tea and candles, according to the source report.
The U.K. plan comes as Prince Harry and Markle have announced an “extended visit” to the country, as described in the report. That timing prompted questions about how a brand previously oriented toward the U.S. would serve customers abroad. The reported move would expand the market, but it does not establish that the visit itself is the reason for the business decision.
Markle has also spoken publicly about the company’s growth. In an Instagram post quoted by Marie Claire, she said she felt “very proud, and grateful” as the brand introduced a holiday collection, and thanked people for helping bring the vision to life. The post conveys her view of the business; it does not provide details about the U.K. rollout.
““As Ever is expected to sell Meghan’s £11 tins of tea and £50 scented candles.””
— Matt Wilkinson, royal editor at The Sun, as quoted in Marie Claire
Launch Details Still Not Public
The source report does not give a launch date, sales channel or confirmed store list, and As Ever’s own announcement of the U.K. plans was not included. The reported products and prices should therefore be understood as details attributed to Wilkinson, rather than a complete official launch notice.
It is also unclear which import or export rules prevent the spread’s initial sale, whether the decision applies to every flavor, and whether the product could enter the U.K. later. The report gives no explanation for why flower sprinkles are excluded or whether they may be added in a future release.
Awaiting an Official U.K. Lineup
The next concrete details to watch for are an official launch date, the route to purchase and confirmation of which products will be available. As Ever could also clarify whether the reported prices will stand when the U.K. range launches and whether the bookmarks or other products will be sold through its own website or retail partners.
For the spreads and flower sprinkles, the key question is whether the initial exclusions are temporary or reflect a longer-term limit on the U.K. range. The available reporting does not establish a timetable for either product, so their future availability remains unconfirmed.
Key Questions
Which As Ever products are expected to be sold in the U.K.?
According to Matt Wilkinson’s report, the planned range includes £11 tins of tea, £50 scented candles and £15 limited-edition bookmarks made in the U.K. The source does not provide a full official product list.
Will As Ever’s spreads be available in Britain at launch?
The report says the spreads will not be available initially, citing food import and export rules. It does not state whether they will be offered later.
Are the flower sprinkles part of the reported U.K. range?
No. The source report says the flower sprinkles featured in With Love, Meghan did not make the planned U.K. lineup. A reason and any later availability have not been reported.
When will As Ever launch in the U.K.?
The source material does not give a launch date or say where customers will be able to buy the products. Those details remain unconfirmed.
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