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Selfridges has rolled out its 2026 Christmas and the City campaign across its London, Manchester and Birmingham stores and online. It includes 12 themed windows at its Oxford Street flagship, new food and entertainment experiences, and city-themed taxis and a Manchester tram activation.
Selfridges has launched its 2026 Christmas campaign across stores in London, Manchester and Birmingham, as well as on its website, with themed window displays, food and entertainment experiences, and city-branded transport. Called Christmas and the City, the campaign turns the retailer’s Oxford Street flagship windows into scenes inspired by cities around the world and extends the programme to its other locations.
The London flagship’s 12 windows depict Santa’s imagined route through Mexico City, Rio de Janeiro, Lagos, New York, Bangkok, Hong Kong, Tokyo, Copenhagen, Milan, Paris, London and Vice City. Selfridges describes scenes including rooftops in Paris and Santa travelling through Bangkok by tuk-tuk. The retailer has also created a New York-inspired Downtown Café, with illuminated skyscraper imagery and a subway-carriage dining area. Its menu includes afternoon tea, diner dishes and cocktails, with items such as a lox bagel, hot dog, cheesecake and Coke Float.
Other London programming includes a Parisian cabaret at the Cloakroom Bar, with tickets available for selected Thursdays in November and December, according to the source report. Across the campaign, new Bellhop and Showgirl characters are intended to guide visitors through store entertainment. A Broadway-inspired performance called the Snow Show is listed for the London, Birmingham and Manchester Exchange Square stores.
Selfridges says Santa and his elves will visit stores from 1 December. The campaign also includes New York-inspired yellow taxis operating in London and Birmingham, and a yellow tram takeover in Manchester, with stops at the Trafford and Exchange Square stores. Manchester’s Exchange Square location is due to host San Carlo Bottega’s Big Panettone Party, described as a three-course meal with live music and panettone.
Festive Events Span Three Cities
The campaign extends beyond seasonal window dressing: it brings food, performances and transport activations into Selfridges’ stores and surrounding city spaces. For visitors, the announcement sets out several ways to engage with the retailer during the holiday period, from the London café and cabaret to the Manchester panettone event and the Snow Show in three locations.
For Selfridges, the multi-city programme gives its Christmas offer a shared theme while adapting some experiences to individual stores. The reported rollout on selfridges.com also means the campaign is presented through both physical retail and digital channels, though the source does not detail any specific online events or services.
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A World Tour Through Store Windows
The campaign is built around the idea of Santa travelling between cities, combining real locations with the fictional Vice City. Its 12-window route is at the Oxford Street flagship; the source does not say that the same window displays will appear in Manchester or Birmingham. Those stores are included in other parts of the campaign, including the Showgirl-led Snow Show and local transport or dining activities.
Selfridges Chief Executive André Maeder said the campaign was created by the company’s teams to make shared memories and welcome visitors. He described the retailer as moving with the energy of its cities. His comments explain the company’s stated intention; they do not provide independent evidence about customer response or the campaign’s commercial performance.
““Christmas and the City has been imagined by our teams to create special memories to share and to make everyone feel welcome.””
— André Maeder, Selfridges chief executive
Event Dates and Access Details
The source report does not provide opening dates, operating hours, prices or booking terms for most of the attractions. It says cabaret tickets are available for selected Thursdays in November and December, but does not list the dates or prices. It also does not specify the Snow Show schedule, the taxi or tram operating dates, or the full programme for Santa’s visits beyond a start date of 1 December.
It is not clear whether all campaign experiences require advance booking, whether they are open to non-customers, or whether any activities will be available online. The reported campaign rollout does not include visitor numbers, sales figures or other measures of its impact.
More Festive Dates to Follow
Selfridges’ campaign is now rolled out in its stores and on its website, according to the source report. Santa appearances are scheduled to begin on 1 December, while cabaret performances are planned for selected Thursdays in November and December. Visitors will need to check Selfridges’ current listings for specific schedules, availability and booking information as the season progresses.
Key Questions
What is Selfridges’ 2026 Christmas campaign called?
It is called Christmas and the City and follows Santa through real and imagined cities around the world.
Where is the campaign running?
Selfridges says the campaign has rolled out across its London, Manchester and Birmingham stores and on selfridges.com. The 12 themed windows are at the Oxford Street flagship in London.
What can visitors see at the London flagship?
The Oxford Street store has 12 city-themed windows and a New York-inspired Downtown Café. The Cloakroom Bar is also scheduled to host Parisian cabaret on selected Thursdays during November and December.
When will Santa visit Selfridges stores?
Selfridges says Santa will visit stores with his elves from 1 December. The source report does not give individual store dates or times.
Are tickets or booking required for the events?
Tickets are available for selected Cloakroom Bar cabaret performances, according to the source report. It does not specify booking requirements for the other events, so visitors should check Selfridges’ listings for current details.
Source: rss
