TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Sol de Janeiro is partnering with Channel 4 on The Guest List, a five-part branded micro-drama promoting the fragrance brand’s Intense Perfume Mists. Commissioned by Channel 4 and produced by Curly Media, the series is scheduled to debut on TikTok, YouTube and Meta platforms on 24 October. Details such as episode length and campaign performance targets have not been disclosed in the source report.
Sol de Janeiro is launching The Guest List, a five-part branded micro-drama made with UK broadcaster Channel 4, as a campaign for its Intense Perfume Mists. The series is scheduled to debut on 24 October across Channel 4’s TikTok, YouTube and Meta social platforms, extending the fragrance launch into short-form, character-led entertainment.
Channel 4 commissioned the series, which is produced by Curly Media. Its cast includes British actresses Deba Hekmat and Jadesola Odunjo, alongside emerging performers Mia Ito Smith and Felicity Ali. The report describes the project as Channel 4’s first branded micro-drama foray, a characterization attributed to the broadcaster’s digital commissioning executive.
The story follows a group of young women through career dilemmas, new crushes and preparations for a night out. The characters’ lives are presented through their group chat, with the series framed around friendship, ambition, confidence and self-expression. Sol de Janeiro said it wants the storytelling to create emotional connections with viewers and offer a more immersive way to discover the fragrances.
The campaign supports the brand’s Intense Perfume Mists, a richer-scent collection released in August. It features Cheirosa 62, Cheirosa 59, Cheirosa 91 and Cheirosa 74. The brand describes Cheirosa 74 as a golden gourmand fragrance with notes of ripe pineapple, orange flower and a solar ambery accord. The available report does not specify episode runtimes or whether the series will also appear on other channels.
The project places a fragrance campaign inside a scripted entertainment format rather than relying only on conventional product-led advertising. For Sol de Janeiro, the format gives the brand a way to introduce several scents through characters and situations; for Channel 4, it is a commissioned branded project distributed on social platforms. The arrangement brings together a consumer brand, a broadcaster and an independent production company.
The announcement also reflects a marketing approach aimed at audiences who watch short-form video on social apps. But the announcement establishes the campaign’s format and planned distribution, not its reach or effectiveness. Viewer numbers, engagement results and sales impact have not been reported, so the project’s commercial performance cannot yet be assessed.
Sol de Janeiro Intense Perfume Mists
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
From August Fragrance Launch to October Series
The micro-drama is tied to Sol de Janeiro’s August release of its Intense Perfume Mists. The series is intended to carry that product story into a later campaign moment, with each of the four fragrances represented through the project’s characters, according to the report. Cheirosa 74 is the new addition identified in the source material; the other three named scents are Cheirosa 62, Cheirosa 59 and Cheirosa 91.
Sol de Janeiro is owned by L’Occitane, according to the source report. The broadcaster’s commissioning executive said Channel 4 worked with Curly Media to develop the project. The companies’ stated creative focus is a diverse group of young women and their friendships and ambitions, rather than a narrative centered solely on fragrance descriptions.
““We wanted to be a part of creating something unexpected, culturally relevant and made for the world our community actually lives in.””
— Rebecca Pollard, director of marketing and consumer engagement for Sol de Janeiro in the UK and Ireland
Release Details Still to Come
The source report gives the 24 October launch date and names TikTok, YouTube and Meta platforms, but it does not provide episode lengths, the release schedule for individual installments or specific account links. It also does not clarify whether every episode will be available on all three platform groups at the same time.
No audience targets, campaign budget, viewing figures or sales outcomes are included. The stated aim of building emotional connections and improving fragrance discovery is the brand’s intent, not evidence that the campaign has achieved those outcomes. The available information also does not explain how prominently the products will appear within each episode.
The Series Debuts on 24 October
The next confirmed milestone is the planned 24 October debut on Channel 4’s TikTok, YouTube and Meta social platforms. Viewers will then be able to see how the five-part story connects its characters and situations with the four fragrances. Any later release details, performance data or response from the partners may clarify the campaign’s reach and how the format is being used beyond this launch.
Key Questions
What is The Guest List?
The Guest List is a five-part branded micro-drama created for Sol de Janeiro with UK broadcaster Channel 4. Curly Media is producing it.
When and where will it be released?
The series is scheduled to debut on 24 October on Channel 4’s TikTok, YouTube and Meta social platforms. The report does not specify a release timetable for each episode.
Which products does the series promote?
The campaign supports Sol de Janeiro’s Intense Perfume Mists: Cheirosa 62, Cheirosa 59, Cheirosa 91 and Cheirosa 74.
Who appears in the series?
The reported cast includes Deba Hekmat, Jadesola Odunjo, Mia Ito Smith and Felicity Ali. The story follows a group of young women dealing with relationships, career questions and everyday life.
Has the campaign’s audience or sales impact been reported?
No. The source report gives the planned release and creative details but provides no viewing figures, engagement data or sales results.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
