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POV Beauty, the skin care brand co-founded by Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A round. The company says it will use the funding to expand retail and ecommerce, build on its Sephora launch, grow its team and develop skin care-makeup hybrid products. Specific sales figures and the investment terms were not disclosed in the source report.
POV Beauty, the skin care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A funding round. The company plans to use the investment to expand its skin-prep products, support growth across retail and ecommerce, and build on its presence at Sephora.
The round was led by venture capital firm Silas Capital, with participation from growth equity firm RÉDO Capital and Imaginary Ventures, which was identified as POV Beauty’s original investor. The source report does not provide a valuation, the investors’ individual contributions or other financial terms.
POV Beauty said the proceeds will support its skin-prep-focused category and continued growth in retail and ecommerce. Its plans also include expanding the team, improving its presence on TikTok Shop, and investing in products that combine skin care and makeup. The brand launched at Sephora in 2026, according to the supplied report, which says the new funding is intended to accelerate momentum there.
Launched in 2025, the brand is known for products and product franchises named Drench It, Glaze It, Whip It, Drip It and Chill It, alongside Snatch It and Amp It. The source describes these as part of its skin care range, but does not provide product-level sales data, a launch schedule for new items or details on how much of the investment will go to each business priority.
Funding Backs Sephora and Product Growth
The investment gives POV Beauty new capital as it seeks to extend its retail footprint and develop a more defined position in skin prep—products intended to prepare skin for makeup. Its stated plans span both distribution and product development: the company wants to support retail and ecommerce, improve its TikTok Shop presence and develop skin care-makeup hybrids.
For the investors, the deal is a bet on the brand’s combination of an established digital audience and physical products. Silas Capital Partner Brian Thorne described that combination as a source of consumer insight and said the brand addresses an opportunity in makeup-gripping products. Those are investor assessments, not independently reported measures of performance. No revenue, customer, repeat-purchase or retail sell-through figures were included, so the scale of POV Beauty’s commercial momentum cannot be quantified from the source material.
The round also gives the company resources to expand its team while managing growth across different sales channels. Whether the funding translates into broader distribution or measurable gains at Sephora and online will depend on execution, consumer demand and future product performance; none of those outcomes is established by the funding announcement alone.
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From 2025 Launch to Sephora
POV Beauty was launched in 2025 by Nogueira and Hadjinian. The supplied report identifies Nogueira as an influencer and Hadjinian as an Estée Lauder Companies veteran, but gives no further details on their respective roles, the brand’s ownership structure or the terms of its earlier financing from Imaginary Ventures.
The brand subsequently entered Sephora in 2026, a retail milestone highlighted in the funding report. That timeline places the Series A in a period when POV Beauty is seeking to build on its retailer presence while developing ecommerce and social commerce. The source provides no store count, geographic rollout, or information about how Sephora sales compare with the brand’s direct-to-consumer business.
POV Beauty’s product naming and positioning emphasize preparing skin for makeup application. Thorne characterized its products as solutions for makeup grip and described the category as having market “white space.” That language represents the investor’s view of the opportunity; the source does not include independent market research or consumer testing results beyond the company’s statement that its products are clinically tested.
““Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger.””
— Mikayla Nogueira, POV Beauty co-founder
Financial Terms and Results Undisclosed
The supplied report does not specify the date the funding round closed, POV Beauty’s valuation, the amount contributed by each investor or whether the deal includes other terms. It also provides no company revenue, growth rate, customer numbers or sales figures from Sephora, ecommerce or TikTok Shop. The description of “momentum” at Sephora is not accompanied by figures that would allow readers to assess its size.
The company’s stated intentions for the funding are clear at a broad level, but its allocation across hiring, marketing, retail growth and product innovation has not been detailed. No specific new products, launch dates, additional retail partners or hiring targets were announced in the source material. The claims that products are clinically tested and that they address a market opportunity are attributed to the brand or its investor; the supplied report contains no study details or independent market analysis.
Expansion Plans Await Further Detail
POV Beauty’s next stated priorities are to build its retail and ecommerce business, strengthen its TikTok Shop presence, expand its team and invest in skin care-makeup hybrid products. The company also plans to use the capital to continue developing skin-prep products and build on its Sephora presence.
The source report gives no timetable for those steps. Further updates could clarify which products are in development, how the company plans to expand distribution and whether it will publish business results that show the effect of the investment. Until then, the funding announcement confirms the amount raised and the broad areas the company intends to support, but not the results of those plans.
Key Questions
How much did POV Beauty raise?
POV Beauty closed a $15 million Series A funding round. The source does not disclose the company’s valuation or the individual amounts invested by each participant.
Who invested in the Series A?
The round was led by Silas Capital, with participation from RÉDO Capital and Imaginary Ventures, which the source identifies as the brand’s original investor.
What does POV Beauty plan to do with the funding?
The company says it will support skin-prep products, retail and ecommerce growth, its presence at Sephora and on TikTok Shop, team expansion, and development of products combining skin care and makeup.
When did POV Beauty launch, and when did it enter Sephora?
The supplied report says POV Beauty launched in 2025 and launched at Sephora in 2026. It does not specify the dates or the scope of the retailer rollout.
What results has the company reported from Sephora?
The source describes the brand as having momentum at Sephora but gives no sales, store-count or growth figures. The size of its retail performance is therefore not clear from the report.
Source: rss
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